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Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in F1

Toto Wolff is in final negotiations to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6 billion – a record for an F1 team – following McLaren were valued at £3.5bn in a change of ownership structure last September.

Wolff, who holds one-third of Mercedes F1, would sell a shareholding approximately five percent.

Wolff, aged 53 will remain as team principal and chief executive officer if the sale goes through.

Shareholder Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who both hold one-third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on the matter. The governance of the team stays unaltered, and each shareholder are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Increase

The deal signifies a substantial rise in worth of the Mercedes team since Ineos acquired its share for £208 million in 2022.

The rise reflects the expansion in market values of Formula 1 outfits recently due to the increasing appeal of Formula 1 globally.

This was also seen in the success of the F1 movie featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630 million (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the highest-earning sports movie ever released.

Present Performance

Mercedes are second in the constructors' championship, behind McLaren, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix this year and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

By

John Romero

A lifestyle journalist and trend analyst with over a decade of experience covering emerging cultural shifts.

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