Must A Wannabe Influencer Friend Stop Exploiting People for Content?
The Prosecution: Beth
Sometimes she films me while I’m eating. It's jarring to spot myself on her Instagram – it’s like a jumpscare.
My best friend of 10 years, she, calls herself the “content queen”. It’s fun for a bit, but it strains our relationship.
Being highly outgoing, there's a constant urge the need to record everything all the time. When we eat out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.
She isn’t exactly an online personality yet, but Marielle is trying to be. She creates vlogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be involved. On occasion she films me while dining, or just accompanying her. I’ll see myself on her feed afterwards, and it comes like a surprise: I might be no makeup on, making a strange expression or photographed while eating. It’s uncomfortable.
She also expects me to record her at inconvenient times. Sometimes I’ll be talking to another person, or we’ll just be hanging out in the street. I feel like our friendship has turned into me being her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the energy I invest helping her make content.
I appreciate that Marielle has helped me with my design career, but I don’t want our friendship to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but at times it seems that if the camera is out, we will start performing in a way that makes us look good for her vlog.
She will say, “Alright, smile for the camera!” and record me laughing with another. It feels forced. I need her to understand that our decade-long friendship still has limits. I love spending time with her, but I also want to enjoy it without being recorded, altered, or shared for an viewers. I’m not a prop for her online persona.
The Other Side: The Content Creator's View
I want Beth to see that the creations we make together can get us a foot in the door.
I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online allows me to express myself and connect with people in novel forms.
I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your passions. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.
Creating content is my version of engaging with life: noticing the details, sharing them with an audience that appreciates the art behind it. It's never my aim to make Beth uncomfortable. Taking her to industry events was my way of sharing opportunities, giving her a chance to experience behind-the-scenes moments that could help her professional path too. That’s not blackmail, it's simply being realistic.
I’d still take her to these events even if she didn’t help me, but I desire her to see what the content we make together can get us: a foot in the door. I understand not all people enjoys being filmed, but sometimes unplanned moments is what makes content authentic. Being recorded from time to time is an inherent aspect of being my companion. I'd remove anything she asked, but she has never asked yet.
I don’t expect anyone to be my private videographer, but friends help each other in small ways. I thought recording a clip here or there would be enjoyable for her. Creativity thrives in partnership, and having my friend around makes endeavors lively and enjoyable. I never force her to participate in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I record our time together.
I cherish Beth’s friendship profoundly and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before recording, and avoiding shots that might make her self-conscious.
This is not about control, it’s about expressing my perspective while still respecting hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be included in a way that’s agreeable for both of us.
Outside Perspectives: Reader Opinions
Is it right for her to stop recording herself and Beth when they are socializing?
Nothing is more excruciating than having a companion point a camera at you. I get that it’s Marielle’s job, but I don’t make friends come to my work. Perhaps she can find like-minded creators to collaborate with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25
If you’re doing something as a career, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is content. She needs to honor her friend's personal space.
Ankit, 26
She may enjoy producing videos and showing off her life publicly, but it isn't for everybody. It was kind she has assisted her friend professionally, but she needs to listen to what Beth wants.
Emma, 27
It seems like you value each other, so cling to that and ensure it’s the priority in your friendship. Foster some authentic memories, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more privacy than it appears.
One opinion, 53
She seems to be neither present nor genuine when they're together – she's on the job. Each appears confused as to where the line is. The answer is not found in trying to alter one another, but in each setting defined limits around what feels acceptable to them and determining if there is an acceptable compromise.
Barbara, 71
Your Turn to Be the Judge
In an online poll: is Marielle exploiting their friendship?